For me those are just another version of safe lists: people on the list accept to receive your emails, and to get enough credit to send that email you need to view their emails and click the credit link included.
Anyway, those programs send you several kinds of emails, one of them is “solo ads”. And let me tell you, back when they started they worked like magic. I could send an email and get on average 200 visits to my site, and with a 1% conversion I get at least 2 sales per email I send out.
Now if you get 40 visits from one solo ad you send out that would be a record breaking. The more of those arise every day and the older they get the more the members lose interest and go inactive.
So to get 10 sales per day averaging $10 per sale you need to get 1000 visits to a landing page that does a super job interrupting the pattern and getting visitors to actually pay attention to your message.
Now this could mean you have to read on average a hundred emails per program, click those credit links, copy/paste your message to send it out, and repeat that whole thing in hundreds of programs (literally, not exaggerating).
Aside from being time consuming, it is practically impossible to do that every day, 5 days a week, just to make enough to pay for life expenses. That’s without considering the time you need to find a new offer and prepare a campaign of an email/subject line/a landing page combination (conversion drops after your second email, so you have to be ready with new offers and super converting landing pages every other day).
So to keep doing it with solo ads you need to buy them. And let me tell you, the best converting solo ads to the best solo ad list in the “click-for-traffic” industry would give you 2 sales and one of them might ask for a refund!
So with the current cost of solo ads provided by this kind of programs you have a 50/50 chance to either break even or lose your investment.
But you know what, the term “Solo ad” does not apply to these ads! Do you know what a solo ad really is? It is the one you receive from a newsletter you subscribed to and you open it just to read it, not because you want to click a link in the email to get enough credit to send your own!
A solo ad that you open only because you want to read it is the one that converts and deserves your investment.
So let’s agree on one thing. When we say “Solo ad” from now on we DO NOT mean the ones with credit link! OK?
Back in 2008 I wrote an article titled “how to legally and ethical steal someone else’s business” and I published it on one of my blogs. This article became the basis for some businesses who are now selling their training on doing the same thing and charge $1000! Right now while I am writing this I am listening to a presentation by a couple of guys who are trying to sell me this training!
Any way, you need to get lists of people who are building them to communicate with their lists. Those are the ones that sell you a good converting quality of visitors to your website through a solo ad.
Those high quality lists could cost you anything between $300 and $10,000 (or more) to send one solo ad. So you need to know your numbers before you send out a solo ad with this kind of investment.
Also, there are solo ad providers who make money only by selling solo ads. Some of them are cheaters and will get you to buy more of their solo ads by artificially inflating your conversion rate on your first test solo.
So to get you to start doing Solo ad marketing without having to spend that much money and at the same time get you to know your numbers better I have a plan for you.
1. Go to Fiverr and sign up for an account if you don’t have one already (you only need an email address and an active paypal account to sign up, no cost).
2. After you confirm your account come back to this page and click on the link below. It will take you to a list of Fiverr members who offer sending your solo ad to thousands of subscribers for $5 solo ad.
3. Get the gigs with the best rating by the highest number of people. I would go for a gig with 3.5 stars rating by 20 people rather than a 5 star rating by just one user. Order and pay the $5 and provide your email subject line and body (including your link).
4. One order is not going to give you enough data, 5 will give you some data, 10 will give you a more realistic set of data, and the higher the number the better.
You want to spend on Fiverr gigs solos as much as you would spend on a high quality solo ad from one of the providers recommended below. This way you will have enough data to spend $300 on one solo ad.
The beauty of Fiverr is that you can change your subject line, email body, and the landing page every $5 you spend on solos! You have 45 chances to tweak your campaign for the maximum conversion possible.
And the best part is that you have the chance to make profit while optimizing your campaign. I had spent a ton of money on collecting data from paid advertising before I could get any of the campaigns to be profitable, the whole time losing money during the optimization phase. With this low cost per solo you don’t have to lose money to get the data you need to optimize.
5. After you are satisfied with your optimization you can go ahead and buy solo ads from any of the list providers in the resources below:
These two are here to save you a ton of money and unlimited frustration if you are going on your own to test solo ad providers. They tested them for you.
Now before you go ahead and start executing your solo ad marketing according to this plan, I want you to know that the best thing to do with these solo ads is to build your own list. Get the active ones in those lists to be on your own list that you can email without paying for it. You’ve already paid to send them that first email, don’t pay one more time to get the same people to see your ad. Capture them.
Here is a list building training that in my opinion is worth 10 times the tag $4.5 price.